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Web Marketing & Design Services - SEO - Search Engine Optimisation
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Got a site that doesn't rank on Google?
We can help with Search Engine Optimisation.
Sites fail to rank on Google for many reasons, with many simply needing minor tweaks to get the words you want to rank well for into the right positions. Others need simple errors corrected that are preventing Google from finding and indexing all of your content.
Sadly, many web designers still build web sites using methods that prevent Google from ever ranking your site well. Clarica provides search engine optimisation services that range from simple copy writing improvements for sites that are structurally sound, through to a full rebuild for sites that are fundamentally flawed beyond repair. For advanced optimisation we will need to do thorough keyword research as well as structural and copy writing changes to your site as well as link building (see below).
Link Building - sorting the wheat from the chaff
Beyond structural and content factors, Google rank sites based on "Link Popularity". Quality link building is not recommended for a D.I.Y. approach unless you really know what you are doing since a little knowledge can be a dangerous thing in this area and it can be difficult to resuscitate a site that has been penalised for crude methods of artificial link building (known as "link spam").
In some highly competitive industries, link building might be where 90% of our SEO efforts need to go in order to compete with other highly popular sites. Content optimisation is finite. (You can't make a site appear to Google to be any more relevant than "Highly relevant", and attempts to do so typically backfire (things like keyword stuffing which we don't recommend). Whereas with link building, the sky is the limit & to compete with sites with a very strong profile of other sites linking to them, you will normally need to match that profile to out-rank them.
Clarica does not use or recommend artificial approaches to link building, but works solely to help your site gain high value, honest and credible links from sites related to your industry. When it comes to link building, quality far outranks quantity.
