Sales Conversion Optimisation.
Turn your site into a silent salesman.

Traffic only has value when it results in sales.

A "conversion" is any desirable event (like a new sale or lead) or an intermediate step to that end, such as reaching the contact us page.

In the old days of traditional marketing, you just had to put your strategy out there and then measure whether sales when up or down, but with no way to tease appart which factors made the most difference, or whether the change even resulted from your marketing at all as opposed to changes in your industry as a whole or seasonal changes.

The web changes all that by letting us measure everything and even split test different strategies to see which results in the higher percentage of "conversions" whether that be sales, lead generations, or even just reaching a page that indicates a visitor is a genuinely interested prospect or not.

Clarica normally offers conversion optimisation in conjunction with other services like Search engine Optimisation, Web Analytics, Pay Per Click Search Marketing, and Web Copy Writing. Conversion optimisation & landing page optimisation may range from simple copywriting & design changes to test for improved sales conversion rates, through to advanced A-B split testing and multivariate testing, or sometimes a complete site rewrite & redesign incorporating these features where necessary.

We measure conversion rates using tools such as Google AdWords linked to conversion points such as contact-us forms or pages configured with Google Analytics and Google Website Optimiser for A-B or multivariate split testing.