Display Advertising - Take Market Reach to the Next Level.

Google adwords disclosure document: Working with third parties

Display advertising lets you reach potential customers much earlier in the buying cycle than search marketing and helps you build brand awareness and familiarity. When used in conjunction with search marketing it can land a powerful double punch that lets prospects see your message when they search for what you sell, having already been exposed to your brand through display advertising on related sites even if they have not clicked those ads.

Clarica provides display ad design and management services, either on an ad-hoc contract basis (usually for ad agencies who outsource to us) or as part of our Pay -Per-Click Advertising Management services.

• You can control which sites your ads appear on.
• You can also let Google decide where your ads appear based on content matching and where they perform best.
• Pay per click or per thousand impressions - you decide.
• Detailed tracking and reporting ensures that you only pay for placements that perform.
• Your ads are only shown to people in cities or regions that you specify, determined by the location of the person visiting the website. For example your ads could be set to show on a website based in the United States, but only to people visiting that website from Sydney, so you never need pay to reach people who aren't potential customers.