Reach the full potential of sales & profits with professional AdWords management
Pricing Structure: We charge a basic setup fee plus a monthly management fee based on a small percentage of your ad-spend, to manage, monitor, refine and continuously optimise your campaigns for the best performance possible, while responding to the competitive forces of supply and demand for your keywords, and responding rapidly to new features and changes from Google.
Call us today on 03 6471 2005 or use our simple contact form for pricing details or a free initial consultation to look at the suitability and potential returns of AdWords for your business or how we can improve on your existing account management.
Online advertising costs only as much as the budget you set.
The hidden cost in most strategies isn't your budgeted ad spend or the cost of hiring experienced, skilled professionals to make sure it's well managed.
It's usually what you don't do. The failure to measure. The failure to see lost opportunity to gain new customers when they search on Google for what you sell.
The first step in working out a budget is simply calculating the lifetime value of each new customer gained.
What's a typical budget and cost per click
We work with clients spending from under a thousand dollars per month, to hundreds of thousands of dollars per year. From small businesses, to large well known brands.
How much will I pay per click
The cost per click (CPC) is capped by the Max CPC Bids we set, but it can be anything from several cents to several dollars per click depending on what a click is worth to your business, traffic supply of people searching for those keywords, and demand from competitors who are also bidding on it
Actual CPC is usually much less than the Max CPC Bid you set, as Google adjust bids automatically (up to your maximum) so your actual CPC is only just sufficient to beat the next ad down on the page.
For example. 3 advertisers; (A), (B) & (C) with identical quality scores.
(A) Bids $1. (B) Bids 50c (C) Bids 20c.
(A) Pays 50c. (B) Pays 20c (C) Pays enough to beat the ad below them and so on.
What's a reasonable amount to bid per click?
Think of it as if you met someone on a plane, and told them what you do, and they said "Oh, I'm searching for that right now. Can you send me your catalogue or brochure?" Would you hesitate to spend $1 on the stamp to post it to them? You need to weigh the cost of the stamp against the value a new customer gained.
Once you know the lifetime profit value per new customer, and the conversion rate of your website and sales team, you'll know the maximum profitable cost per click that still generates new business growth and additional profits.
* It's important to recognise that you're not paying for people to see your ads, you're paying for them to act on seeing your ads, and to often spend minutes engaging with your promotional material - voluntarily, because they want what you sell.
You're only billed when people see and pay attention to your ads, take an interest, show desire, and finally take action (A.I.D.A.). If you compare that with the true cost of other advertising, where you pay even when ads aren't seen, or for ads seen by people who aren't interested, the true value comparison becomes very clear.
A website that isn't seen, will generate as much profit as a box of brochures sitting on your stationery cupboard floor.
Targeting potential new customers at the precise moment when they search for what you sell is powerful. Powerful enough to put Google on track to becoming the biggest company in the world with current revenues of around $70 Billion.
Knowing how much to bid per click involves gathering data from forecasting tools, bid simulations and split testing experiments to gain visibility into the bid/traffic curve. This graphed relationship between bids and maximum potential traffic is dictated by supply and demand for your keywords, and the market dynamics of the AdWords auction system. It also involves some complex feedbacks between bids, ad position, impression share and budget.
Looking at your data compared to that market data, we use filters, segmenting and pivot tables to slice across your data in various dimensions to measure CPC and incremental cost per unit of conversion value or engagement value gained.
This shows us where to adjust relative bids between competing opportunities, to maximise profitable leads, sales, brand awareness, or website engagement (depending on your goals) for your budget.
The market price for traffic in your industry will be set by competitors with similar cost and profit structures to yours, who are also making rational decisions (mostly) about what that traffic is worth to them. This means the market price for different keywords is usually sensible for whatever you sell, but Google also rewards better ads and better run accounts with cheaper traffic, so you don't always have to out-bid or out-spend a competitor to beat them, it's enough to just outsmart them.